Tarmac n Torque
Rolex 24 at Daytona
Photo: Jakob Ebrey (via United Autosports) / Wikimedia Commons (CC BY-SA 2.0)
Race

Rolex 24 at Daytona

The endurance season opener — 24 straight hours on the Daytona high banks to kick off the IMSA calendar.

When
January 24, 2027
8:00 PM – 8:00 PM
Where
Daytona International Speedway
Daytona Beach, FL
Cost
$95+ general admission
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The opening round of the IMSA WeatherTech SportsCar Championship, run continuously for 24 hours on the Daytona road course and its signature high-banked oval sections. Camping and infield access are part of most ticket tiers; the midnight-to-dawn stretch is, by wide agreement, the best time to be in the grandstands.

#imsa#endurance#daytona
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